Pasquale ‘o Nummararo

His name is Pasquale De Stefano, but everyone knows him as Pasquale ‘o nummararo, “the number man.” In this era of plotters and laser printers, De Stefano continues to hand-paint his signs, using ancient paintbrushes on wooden boards, which are then planted in the baskets of all Neapolitan fruit sellers. And even the wooden signposts are still cut by hand. In 65 years of work he has by now created tens of thousands of signs advertising the prices of apples (€0.99) or peaches (3 kg for €2). They can be small or large, on canvas or on wood, promising a “special offer” or “great value.” Sometimes Pasquale’s signs will feature a more pointed message: “Whoever touches the fruit will be touched by the fruit seller,” is one that comes to mind.

Friggitoria Masardona

Pizza, as you might already know, was born in Naples. What you might not know is that in Naples, fried pizza existed before baked pizza. And although Neapolitans have raised pizzamaking in the oven to an art form, their skill at turning out fried pizza is even greater. As with so many local specialties in this city, it’s hard to say who makes the best fried pizza here; there are improvised pizzerias in every corner of Naples, street vendors that make a really good pie. There’s a saying here, voce e’ popolo, voce e’ dio (the Neapolitan version of vox populi vox dei), which means that something is certain – there’s no doubt. And that applies to Masardona's pizza being one of the best in the city.

Taralli

The rustic Neapolitan tarallo, made of 'nzogna (lard), pepper and toasted almonds, is a true delicacy. It can be considered the first popular snack in Naples, a bite that combines the punch of black pepper with the sweetness of almonds, the whole united by lard. It’s a dangerous combination for the waistline, that’s for sure. Taralli are offered to celebrate a new home, shared with friends during soccer matches, enjoyed with one’s significant other on the rocky shore, given to guests at parties, taken aboard boats (it’s the very height of yuppiness to eat them accompanied by iced spumante while out at sea). Until a few years ago, taralli were sold by tarallers, roving vendors who carried a basket full of taralli on their heads.

Tortano and Casatiello

In past centuries, ones of economic hardship, Neapolitans’ ancestors feasted only during religious holidays. It was easier then to distinguish the piatti delle feste, feasting foods, by their richness and variety. In these more prosperous times, and with the availability of raw materials throughout the year, these lavish dishes can be prepared or purchased virtually any time, which makes it seem difficult to talk about “festive meals.” However, with the approach of Easter (and Christmas), many Neapolitans, beyond their religious beliefs, are seized by an irresistible desire to return to family traditions and to eat the dishes prepared by their forebears.

Lello's Octopus Broth Stand

To make excellent octopus broth, you must first fill a huge pot with water to the brim – at least 20 liters – bring it to a boil, add salt and pepper in industrial quantities and immerse four large octopuses. After 33 minutes (and not one more) of simmering, it’s ready: the octopus has reached the perfect consistency. Yet in Naples there’s a saying, “The octopus cooks in its own water” – a proverb that means that a person needs to get to the truth on his own and in his own time. Lello tells us that what this saying is referring to isn’t actually true, since clearly, an octopus needs much more water than what it comes with to actually cook.

Mangia e Bevi

Neapolitan cuisine encompasses such a variety of dishes, ingredients and preparations that sitting down for lunch in Naples is always a feast of smells, tastes, colors and sensations. Menus here are populated by numerous meat dishes and equally many seafood options, and the extraordinary variety of vegetables are complemented by unique dairy products, preserves and sweets steeped in history and quality. Restaurant kitchens know how to be baroque (as demonstrated by menesta maretata, a complex soup that “marries” a variety of vegetables and cuts of meat), sumptuous (as in eggplant parmigiana), or deceptively simple (as in the classic spaghetti aglio e olio, which combines the basic trio of pasta, garlic and oil to great effect).