Pulque: A Strange Brew's Revival
Milky, tart, viscous and slightly foamy. At first glance and sip, there’s little to explain why pulque – a mildly alcoholic drink made by fermenting the fresh sap of certain types of maguey, the same plant used for making mezcal – has remained a trusted companion to Mexican drinkers since Aztec times. Pulque, actually, has not only survived, but, after decades of losing ground to beer and soft drinks and their high-priced marketing campaigns, this workingman’s brew is making a comeback.
New pulquerías are popping up in hip Mexico City neighborhoods and attracting a younger crowd while old pulquerías, which endured some lean times, are seeing an influx of new customers, who now sit side-by-side with older generations of loyal pulque drinkers.